THEO LARN-JONES

Larn-Jones is the man behind the excellent and innovative Love Trails Festival. Held annually on the beautiful Gower Peninsula in South Wales, Love Trails is a weekendlong celebration of music, running, health and wellness, and the great outdoors. Imagine a kind of Glastonbury with running and far, far nicer toilets. It is, not surprisingly, the first event of its kind.

By day, you can join like-minded ‘soles’ to enjoy guided trail runs in the stunning surrounding countryside and along the spectacular coastal paths, attend expert-led running technique workshops, and masterclassses on injury prevention; or get a team of four together to take part in the World Beer

Mile Relay Championships, which will be held on site over the weekend.

Other activities for the adventurously inclined include wild swimming, kayaking, surfing, yoga and parkour. Then, when night falls, the live acts and DJs take over while you relax and refuel on delicious, healthy food, washed down with flowing craft beer and cocktails. Work hard, play hard: seems fair to us. Dancing is encouraged.

But this is no ordinary festival in more ways than one: the organisers have worked hard to minimise environmental impact and the event has a zero-waste policy, with the festival site being free of single-use plastic. Littering is strictly forbidden and there are plenty of recycling and refill stations dotted all over the site to help make it easier to do the right thing, no matter how sore your legs are from the day on the trails or how fuzzy your head from the cocktails and craft ales.

If you’re keen for some eco-friendly festival fun, this year’s event takes place from July 2-5.