R:evolvers do a double take
Shoppers stunned to see‘super stars’
Savvy shoppers at a Rutherglen swap shop had to take a second look when singing star Rita Ora appeared to be browsing the rails in second hand boutique, R:evolve Recycle.
It seemed like Rita, who’s renowned for her bright, bold and colourful style, was shunning high street fashion in favour of pre-loved items from R:evolve Recycle while in Glasgow for her recent performance at the SSE Hydro.
Stunned shoppers did a double take as the glamorous singer browsed fashion and accessories, but all was not as it seemed.
Earlier this month, actor Hugh Jackman’s spitting image was also spotted checking out items more akin to his Barnum character in The Greatest Showman at R:evolve Recycle, The Salvation Army and Bike for Good.
During the spree, look-a-likes ‘Rita’ and ‘Hugh’ were clocked admiring items from leather jackets, music and jewellery to unicycles and top hats.
The shots of the convincing deadringers were captured as part of a stunt to change perceptions of second hand shopping and showcase the quality and variety of pre-loved items in Revolve certified second hand stores in Rutherglen, Cambuslang and Hamilton.
The stunt, orchestrated by Zero Waste Scotland, aimed to demonstrate that no matter your budget, second hand shopping offers the same high street retail shopping experience.
The Revolve certification from Zero Waste Scotland gives consumers peace of mind that second hand shops have been assessed for safety, quality and cleanliness.
Wendy Russell, project manager at R:evolve Recycle, said: “There were more than a few shocked faces and plenty of double takes when the professional Rita Ora look-a-like popped into our store.
“The singer is known for her strong fashion looks so it was a great opportunity to demonstrate you can shop for the same high street styles in second hand stores.
“Customers can find unusual or not on the high street items, as well as more regular choices. Every store has different goods adding to the excitement.” The Revolve certification aims to revolutionise second hand shopping by offering an excellent allround experience. This is achieved by ensuring all items have been extensively quality and safety tested.
New figures reveal more than half of consumers (55 per cent) say they consider buying second hand before purchasing new items.
New terminology is also helping shoppers view second hand more positively, with a third of Scots describing stores selling re-used items as pre-loved, vintage and retro, helping alleviate the stigma often associated with the term ‘second hand.’
Iain Gulland, chief executive, Zero Waste Scotland, said: “The quality and experience when shopping second hand is increasingly rivalling high street stores you might spot your favourite stars in.
“Not only are there environmental and budget benefits, but second hand stores are full of hidden treasures and one of a kind items.
“We want to show shoppers the Revolve certification guarantees an experience that matches high street retailers in quality, choice and ease.”
For more visit www.revolvereuse.com