Store to trial Eco-Score labelling
Lidl has announced that it will trial Eco-Score – a pioneering traffic light labelling system – in its stores in Rutherglen and Cambuslang this October.
As one of the UK’s first retailers to launch a trial, Lidl will apply Eco-Score labelling to over 50 of its own-label products across key categories for sustainability including teas, coffees and hot chocolate as well as supporting this with wider communication in its stores.
Eco-Score uses open-source data to independently grade products on their sustainability credentials and assigns a colour code ranging from green“A”(low impact) to red“E”(high impact).
The new labelling system will give shoppers a better understanding of the environmental consequences, at a glance.
To grade a product, Eco-Score independently assesses various factors including production methods, impact on biodiversity, packaging and carbon footprint
Products also receive better scores where they are certified to third party schemes such as Fairtrade and Rainforest Alliance and Lidl plans to use the scheme to promote its commitment to sourcing 100 per cent of its key raw materials, such as tea, coffee and cocoa from certified sustainable sources.
Amali Bunter from Lidl said:“Rolling out the Eco-Score trial in Scotland is a huge milestone for Lidl; one we’re extremely proud of. We know that shoppers want more support in understanding the environmental impact of the products they buy day-to-day and Eco-Score will do just that.
“The trial will help customers in our 105 Scottish stores road test the new traffic light system and ultimately make greener shopping choices in the process.”
Over the course of the trial, Lidl will take feedback from its customers on the new labelling system before deciding how to progress with the scheme.
In addition, Lidl will share the findings from this pilot to help shape an approach that works for customers and the industry in the long term.