A way of life, a new range of clothing

It’s been quite a while since there has been any new Scootering branded clothing, but now the drought is over…

Whenever the subject of ‘branded clothing’ was brought up and talked through, we wondered just what we could do to re-energise this long-neglected area. There have been quite a few discussions over the months about what exactly to do but we never felt that any of the answers at the time were totally right. So that’s where things stood for quite a while until out of the blue, a chance meeting between a scooterist with clothing connections and Dan the editor initiated a spark which has fanned the flames for our new range.

As the meeting progressed, it transpired that our new connection had worked with the likes of Ben Sherman, Fishbone and Gio-Goi. Since then, the upshot was a proposed massive overhaul, but pointing out that we wanted to make our new range stand out… we needed to give it the

Scootering DNA, and make it quality. Given that Scootering has been going since 1985, that people have grown up with it and respect it, that it’s known globally… we should be focusing on its key attributes: truth to the scene, knowledge of the scene, and quality. Any item with the Scootering name on should reflflflect that. So we decided to go down the quality route, as you will see.

We all know there’s a lot of dreadful stuff out there, promo-quality goods which end up shrinking to the size of a teabag or misshaping to the size of a duvet cover. We’ve got to be better than those rags. Buy something quality… and you’ll buy it again. We’re sourcing from the same specification as a couple of the most respected retail brands on the planet. These are no ‘promo’ or ‘outside the concert hall barrow boy’ low-quality items, these are heavy weight, high-quality, detailed items. Each season we’ll release new collections for men, women and children (in fact about 90% of our designs will be available across those ranges), but there will be ‘specials’ and exclusives too, as well as ‘thank you’ offers exclusively for loyal subscribers. We want to reflect the history, confidence and love of all aspects of our scene within our ranges… as well as a bit of cheeky humour sometimes too. What we are releasing today is only the beginning. Nearly all the designs are available from XS to 2XL in men’s, as well as a full range in women’s and children’s sizes too in a variety of colour bases, all ready to click-order on scootering.com

This article is really just a ‘sneak peek’ and there are loads more garments to see on the scootering.com website, with a lot more to follow too. To check out the full range, available online now, go to the clothing store on: www.scootering.com