Eau de Britney outsells the big perfume brands

THEY made their names creating music. But more and more celebrities are making fortunes selling their own perfumes.

Yesterday it emerged that fragrances from stars such as Britney Spears, Beyoncé and Cheryl Fernandez-Versini are outselling established names such as Hugo Boss and Gucci in some stores.

Miss Spears’s perfumes are so popular that they outsell DKNY by three to one at Superdrug, and Hugo Boss by two to one.

Having sold more than two million bottles since launching her first perfume in 2004, Miss Spears, 33, is regarded as the queen of celebrity fragrance.

She is the only star to have appeared in every one of Superdrug’s top ten bestseller lists since they were first compiled in 2006. At around £15 per 100ml, her range is one of the cheaper on sale. But she faces a fight to hold on to her crown.

This year’s No1 is Jay Z with his GOLD fragrance, which sells three times as many bottles as Red by Lacoste.

At No2 is the rapper’s wife, Beyonce, with a fragrance called Rise that is outselling Gucci’s Envy by three to one.

Stormflower from X Factor judge Cheryl Fernandez-Versini will overtake Marc Jacobs’s Daisy on the same scale, according to the high street beauty chain.

Simon Comins, Superdrug’s buying director, said Miss Spears, who has put her name to 16 different fragrances, was unrivalled in her continued success. ‘Britney is the undisputed queen of celebrity fragrance,’ he said. ‘Looking back, there have been many entries into the fragrance market but few have the staying power of Britney.

‘ Naomi Campbell, Cindy Crawford and Coleen Rooney have all featured in the bestsellers charts over the years but Britney is the only celebrity to feature in every single chart.

‘For our customers a Britney perfume is a modern- day Chanel No 5 – beautiful scents, fabulously packaged and created by a style icon.’