Will Andy’s new logo be a sign of greatness?
HE is not the first sporting superstar to boast his own personal logo.
Now Andy Murray has copied the lead of his great tennis rival Roger Federer by sporting his own unique brand badge.
The Scots tennis star is also following in the fancy footsteps of world-leading football favourites Christiano Ronaldo and Gareth Bale.
But the jury remained firmly divided last night as to whether Murray’s new trademark would prove an obvious winner.
For some critics have even described the special design as possibly having a somewhat unfortunate ‘Fascist’ appearance.
One suggested that the only thing missing is ‘an eagle perched on the top’, while another added: ‘Having seen that, I’m glad Andy Murray isn’t qualified to supercede Angela Merkel.’
Others were more constructive, with one pointing out: ‘The logos are in the images of their makers. Federer: clean, classic and graceful. Murray: trying too hard and giving the general impression that you have to look really hard to work out what’s going on inside his head.’
The former Wimbledon men’s tennis champion will officially display his new brand trademark for the first time at the Australian Open next week. It will appear on the Scot’s on-court bag and training T-shirts in Melbourne.
The world number six hired Aesop Agency to come up with the logo, which combines his initials with the number 77.
Murray became the first British man in 77 years to win the Wimbledon singles title in 2013, and it is the name of the management company he set up following his second grand slam victory.
Yesterday Dan Calderwood, design director at Aesop, said: ‘We wanted to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number 77. It’s simple and striking, with heraldic cues that echo his dominance on the court.’