Scottish Daily Mail



The Bannatyne verdict: ‘Levi, there is no business in this so I am going to let you know where I am. I’m not going to invest, so I wish you the best of luck but I am out.’


THE PITCH – Rastafaria­n Mr Roots wandered into the Den singing a song he had written about his homemade j erk sauce. When he had finished, he asked for a £50,000 investment for 20 per cent of his business. Despite realising mid- pitch that he had completely misread an order for his sauce, vastly overstatin­g its value, he succeeded in charming most of the dragons. Not Bannatyne. WHAT HAPPENED NEXT – Dragons Peter Jones and Richard Farleigh saw business potential where Bannatyne did not and the dreadlocke­d Mr Roots went on to become the biggest success story in the history of the show. Within four weeks of his television appearance Reggae Reggae Sauce was on supermarke­t shelves all over the UK. Soon the product range increased to eight sauces, there was a spin-off Caribbean cookery book and Mr Roots was given his own BBC TV series. He is now reckoned to be worth around £35million.

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