TANGLE TEEZER

The Bannatyne verdict: ‘Just listening to your answers, you know, working with you would have me pulling my hair out. It’s not a business, Shaun. It’s not a business that would make any money and I’m out.’

ENTREPRENEUR – SHAUN PULFREY

THE PITCH – Hair colourist Mr Pulfrey was seeking £80,000 in return for a 15 per cent share of his company selling the hair detangler but, like many in the Den, gave a nervous, hesitant pitch and the Dragons roasted him. He recalled: ‘You don’t meet the Dragons until you are under the lights, being filmed. It’s like facing a firing squad.’ He added: ‘ The way it was edited made me look as if I didn’t know what I was doing.’

WHAT HAPPENED NEXT – Mr Pulfrey admits he was ‘ crushed’ by t he programme but within a year he had signed a contract to supply Boots. Later, salons including Toni & Guy and Urban Retreat came on board – along with Harrods in London. Today, British stockists i nclude Selfridges, John Lewis and Topshop. The detangling brushes are sold in 110 countries, with exports making up more than 70 per cent of the £8.5million revenues. Satisfyingly, Mr Pulfrey retains 100 per cent ownership of the company.