Scottish Daily Mail



The Bannatyne verdict: ‘I can’t see it making a huge profit and that’s what it is, a breaking even business that gives you a salary, so I’m going to have to say, I’m sorry, I wish you the best of luck, but I’m out.


The pitch – It was never going to be an easy deal to sell, given that the entreprene­urs wanted a whopping £150,000 for a 10 per cent share in a firm selling out-ofdate food to bargain hunters. The Dragons were charmed by the cheeky chappie persona of former market trader Dan Cluderay, far right with Andy Needham, even asking him to entertain them with barrow boy sales patter – but none was prepared to put their hand in their pocket. What happened next – When the Dragons turned them down last May the business partners managed to source £400,000 through loans and investment­s from elsewhere. Now, weeks after their Den appearance was screened, their Approved Foods business is thriving, with a £4million turnover. Employing 50 people at a 60,000sq ft warehouse in Sheffield, the company supplies past ‘best before’ date food to 600 households a day.

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