Scottish Daily Mail

Teeth get the Mi­das touch

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FROM Cleopa­tra sleep­ing in pure gold face masks to golden salves be­ing used to treat skin con­di­tions in an­cient Rome, gold has long been touted as a hero beauty in­gre­di­ent.

But one brand has taken all this a step fur­ther by in­cor­po­rat­ing it into its tooth­paste — the Bev­erly Hills For­mula (£5.49, superdrug.com) con­tains gold par­ti­cles. As well as hav­ing an anti-in­flam­ma­tory ef­fect and help­ing to in­crease blood flow, the gold tooth­paste can help to fight gum dis­ease.

It also claims to help whiten teeth and get rid of stains.

And as an added bonus, it will add a touch of Hol­ly­wood glam­our to any Bri­tish bath­room.

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