AMANDA ( THE OH-SO DESPERATE ) ATTENTION SEEKER

At 45, Holden launches video beauty blog to ‘get down with the kids’

IT IS more usually associated with women in their 20s who have useful advice to share.

But now Amanda Holden, who celebrated her 45th birthday yesterday, has entered the world of beauty video blogs — or vlogs — too.

‘I’ve decided to get down with the kids,’ she declares at the start of the first instalment on her own channel on the video-sharing website YouTube.

She decided to share her hair and make-up secrets with the world because ‘it’s what everybody does and it seems to be a good thing to do,’ she adds. Apparently, she has ‘so much to say’ and promises ‘top tips from Mandy’.

But what follows is a mixture of bizarre behaviour and pouting as she is filmed being styled mainly by a professional make-up artist, Christian Vermaak, in readiness for her appearances as a judge on Britain’s Got Talent.

After being duly preened and primped for BGT, Miss Holden modestly announces: ‘I’m going to show you how we did because believe me, I woke up looking like Stig Of The Dump.’

As yet, she has a way to go before she catches up with the likes of 25-year-old beauty, fashion and lifestyle vlogger Zoella, who has more than six million

‘She wiggles her bottom in a onesie’

subscribers on YouTube, where her vlogs attract 12 million hits a month.

The first of Miss Holden’s vlogs, which came out last month, has attracted 14,357 views. Since then, there have been six more, with the latest one so far having been viewed just 3,200 times since it was published on Saturday.

Indeed, in some of the vlogs, Miss Holden seems almost desperate to attract more viewers and urges those who are watching: ‘I’m new to vlogging — you need to like me or subscribe.’

So far, she has shared such insights as: ‘It’s the width of the brush rather than the technique’, a comment which makes her burst out laughing before she adds: ‘We’ll keep that in.’

In a vlog on hair, she holds up a curler which she says ‘basically goes from thick to thin in one easy move’.

‘Christian is going to be showing you how to do it,’ she says. ‘Then hopefully my lovely PA Michaela will be able to speed it up so you don’t have to sit through me talking absolute rubbish for probably the best part of an hour.’

The footage is duly speeded up before she tells an anecdote about how she sent a message on Twitter to a radio show.

Once her hair has been duly teased and curled, she spins on her chair and says: ‘Rotating Mandy disco. Oh I’m a disco ball.’ Then she announces she has to get changed for Britain’s Got Talent and wiggles her bottom at the camera in a rabbit onesie.

She even appears in a short red robe, which at one point sags open nearly to the navel, to have body make-up applied to her legs to make them look tanned and toned — all because she is going to be wearing a short dress for Britain’s Got Talent.

The only question is — can anyone can remember what Amanda’s talent was in the first place?