Scottish Daily Mail

Men listen more to a woman they fancy

- By Fiona MacRae Science Editor

WOMEN often complain that the men in their lives don’t listen to anything they say.

But it seems men do actually pay attention – when they find the speaker attractive.

A study found men remembered more about a woman when she had an hourglass figure.

Details from her name to her father’s job and favourite food tripped off the tongue when she had a tiny waist and curvy hips.

US researcher­s say the most likely explanatio­n is that the men had sex on their minds.

University of South Carolina psychologi­sts showed more than 200 men a picture of a young woman accompanie­d by informatio­n about her family, hobbies and hopes for the future.

All of the photos showed the same woman, but the image had

‘Best genes for future offspring’

been manipulate­d to make her more or less curvy. The results showed men found women with wasp waists and generous hips the most attractive and remembered the most about them.

In some cases, almost twice as much informatio­n was memorised, the journal Evolution and Human Behavior reports.

Researcher Carey Fitzgerald said that human memory had likely evolved to ‘serve our species’s survival and reproducti­ve needs and goals’.

Dr Fitzgerald said: ‘Men’s assessment­s of women’s mate values are not limited to their appearance.

‘What a female shares about herself and her family would provide crucial informatio­n about her likely mate value to men.

‘To illustrate, a very attractive woman who reports she has a menial job, limited education and a history of substance abuse might be perceived as having a lower mate value to profession­al men looking for the best genes for their future offspring.’

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