Glaswegians up Prosecco
inexpensive, slightly fruitier cousin could account for its popularity among Glasgwegians.
he said: ‘There are two possible explanations on the face of it. One is economic, although that is not necessarily clear-cut, as Aldi sells some of the cheapest Champagne in the UK.
‘Its big-selling Veuve Monsigny own brand is regularly on offer at under £10, while its Prosecco is about £7, so there’s not a huge difference. The second reason is flavour profile. Could it be that the famous Scottish sweet tooth prefers Prosecco, which tends to be lighter, fruitier and sweeter than Champagne?’
elsewhere, drinkers in the Midlands proved they have the UK’s most diverse taste palate. Wine drinkers in Leicester like to raise a glass of Rioja, Birmingham wine buffs show a penchant for a chilled rosé, while those in Nottingham enjoy the fruity tones of rosé Champagne and Coventry consumers plump for a ruby red Pinot Noir.
Tony Baines, joint managing director of Corporate Buying at Aldi, said: ‘Our Prosecco is award-winning and it’s no surprise that its popularity is growing throughout the country, with shoppers in Glasgow particularly on-trend and partial to a bubbly bargain.
‘Despite the dominance of Sauvignon Blanc, we are more experimental than ever in our choices.
‘Aldi’s philosophy is to make quality wine accessible to all, whatever the budget. We can see the influence this has had on our customers who now demonstrate a great knowledge and understanding about wine.
‘We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning.’