DEBENHAMS BEAUTY DEAL

DEBENHAMS is launching athome and in-store beauty treatments.

The department store has taken a stake in beauty services provider Blow.

Under the deal, Debenhams will launch Blow beauty bars in its Oxford Street, Birmingham Bull Ring and Manchester stores. Blow co-founder Dharmash Mistry said ‘every retailer on the planet’ had tried to secure a deal, but he had partnered with Debenhams because of its dominance in the beauty industry and ability to drive demand for at-home treatments, where customers can book out-ofhours appointments.