The selfie obsession fuels gyms

A GROWING obsession with image and healthy living is driving more students and millennials to sign up for gym memberships, according to The Gym Group.

The popularity of social media apps such as Instagram and Snapchat has created the so-called selfie generation, teenagers and twenty-somethings obsessed with image and healthy eating.

John Treharne, chief executive of the Gym Group, said: ‘The pressures on young people today to look good is creating some degree of demand.’ Membership numbers increased by more than 35pc to 607,000 in the year to December 31.