Death knell for cheap haggis, by order of the health police

MANY Scots look forward to such traditional treats as haggis on Burns Night or steak pie at Hogmanay.

But major retailers have warned the Scottish Government’s crackdown on junk food promotions could make such celebrated Scottish dishes much more expensive.

Asda said seasonal promotions on haggis or steak pie could even be banned under the move.

Government ministers want to tackle price promotions on foods high in sugar and fat to combat obesity.

Last year, they launched a consultation on reducing promotions such as two-for-one deals. Responses published yesterday show major opposition from the food and drinks industry, including Asda and Coca-Cola.

In its submission to the consultation, Asda said: ‘We are concerned that legislation to ban promotions on items that make up part of a balanced shopping basket would restrict retailers’ ability to compete on price and ultimately disadvantage shoppers in Scotland.

‘Our customers believe it would penalise people on fixed or low incomes.

‘Many are already struggling with the cost of living at a time when incomes are under pressure from inflation, slow wage growth and reductions in benefits.’

Dairy and meat products, which are high in fat, could also be targeted, it warned, including Scottish cheese, milk and lamb.

Asda added: ‘Other iconic Scottish products could also be affected, with retailers restricted from price-promoting haggis on Burns Night or Scottish steak pie on Hogmanay.

‘We are also concerned a ban on temporary price reductions would prohibit markdowns on perishable products or the clearance of seasonal products, for example, mince pies after Christmas.’

A submission from Coca-Cola Great Britain and Coca-Cola European Partners said: ‘We do not believe there should be limits on promotions of food and drink.

‘To adopt any other measures would lead to further consumer confusion and would be inconsistent and unreasonable for the soft drinks yesterday.’

Public Health Minister Aileen Campbell said: ‘We are committed to a package of bold measures to make it easier for people to make healthier choices.

‘Our forthcoming strategy will include world-leading proposals to restrict the promotion of foods high in fat, salt or sugar.

‘We are backing the strategy with investment, committing £42million over five years on weight management services for those with or at risk of Type 2 diabetes.’

The Scottish Government will publish its final strategy this summer.