Salesmen played on fears over baby death

INDIVIOR salesmen were told to send doctors articles about baby deaths to boost sales of a new drug, US prosecutors claim.

It was allegedly part of an aggressive marketing campaign to push a film version of its Suboxone opioid addiction drug. A list of ‘best practices’ to get doctors to switch from tablets included ‘baby death articles’.

It said Suboxone film was less likely to be mis-used by children. But US prosecutors say the company had no evidence to back up its claims and had fraudulently made billions from Suboxone film.

They say the firm put ‘profits over the health and well-being of patients’.

They also say Indivior sales reps put opioid addicts in touch with doctors they knew were ‘carelessly’ prescribing drugs.