Forget the taste, we want our wine to come in a fancy bottle!

IT’S not the label, the grape or even the price that steers us most when we are picking out our plonk.

For a study has found one in three shoppers buy wine simply because of the design of the bottle.

Bosses at Lidl quizzed 2,000 consumers and found 35 per cent went for the shape and size of the bottle, and 27 per cent based on the label.

Some 29 per cent reckoned you’d need to spend at least £9 to get a good quality bottle of wine – though 55 per cent confessed they did not know what constitutes a ‘good quality wine’.

To counter this, bosses at Lidl are holding a wine tasting roadshow across the UK, called Lidl Chateaux Noir, which will serve up eight different wines.

A separate study also found nearly one in ten consumers thought ‘corked’ meant being ‘drunk’, while 10 per cent admitted choosing a bottle because the name ‘sounds sophisticated’.