The top trends, from crum­pets to celery

Scottish Daily Mail - - The Brexmas Election -


THINK char­cu­terie – but us­ing seafood in­stead of red meat, as seen above. In­cor­po­rates pickling, fer­ment­ing, smok­ing and age­ing to cre­ate treats such as salmon ‘pas­trami’ or sword­fish ‘ham’.


Beloved of Gwyneth Pal­trow and other well­ness gu­rus, this drink, right, is said to cleanse the body and boost weight loss. Sales of or­ganic celery are up by 30 per cent.


Sales have over­taken their veg­e­tar­ian coun­ter­parts for the first time. Best­sellers in­clude mush­room car­bonara.


Shop­pers re­ject­ing meat are switch­ing to grains, be­low, for their protein. Sales of mixed pouches of quinoa, chick­pea, bul­gur wheat and rice are up 36 per cent.


A core el­e­ment of hum­mus, tahini is made from hulled, toasted se­same seeds. Now a pop­u­lar in­gre­di­ent in its own right, with searches for tahini paste up more than 700 per cent on last year.


A ve­gan diet that in­cludes sus­tain­able seafood. In­gre­di­ents such as kelp, al­gae and sam­phire all give dishes the sought-af­ter flavour of umami – a savoury taste as­so­ci­ated with broth and fer­mented food. Searches for the fra­grant, sweet ‘aonori seaweed’ are up by 127 per cent.


Sales of clean­ing prod­ucts made from non­toxic biodegrad­able in­gre­di­ents free from harsh chem­i­cals, are up 17 per cent. Green laun­dry prod­ucts are up 40 per cent, too. Even toi­let pa­per made from re­cy­cled ma­te­rial is up 39 per cent.


Sales are up 27 per cent thanks to celebrity chefs such as Yo­tam Ot­tolenghi and Marcus Ware­ing’s recipes for posh ver­sions fea­tur­ing lux­ury toppings such as lob­ster.

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