Drink! Ir­ish whiskey for £6,500

Scottish Daily Mail - - City & Finance -

IRE­LAND’S first fe­male whiskey en­tre­pre­neur has launched a £6,500 bot­tle as the in­dus­try surges world­wide.

Louise McGuane’s com­pany JJ Corry has made 100 bot­tles of The Cho­sen, a 27-year-old sin­gle cask, sin­gle malt Ir­ish whiskey that comes in a hand­made wooden cab­i­net.

McGuane, 42, started JJ Corry in 2015 af­ter 20 years in mar­ket­ing trav­el­ling the world for drinks gi­ants Di­a­geo, Moet Hennessy and Pernod Ri­card.

She has not set up a dis­tillery but has re­vived ‘whiskey bond­ing’, where whiskies from else­where are ma­tured and blended in Ire­land. It was com­mon in the early 20th cen­tury, but van­ished in the 1930s when the mar­ket was taken over by Scotch.

McGuane has spent years col­lect­ing her own ‘li­brary’ of flavours to use. She said: ‘We have some of the finest ma­ture stock whiskey in the world and yet I feel the in­dus­try un­der­sells it­self. I wanted to change that. Ir­ish whiskey had a dif­fi­cult time for about 100 years, but there’s a lot more va­ri­ety com­ing in now.

‘In a few years’ time there’ll be a cat­e­gor­i­cal rise in the pop­u­lar­ity of whiskey – it’s al­ready hap­pened in Amer­ica and it is hap­pen­ing here.’

The Cho­sen is JJ Corry’s ninth whiskey and it is launched as global Ir­ish whiskey sales rose 300pc in ten years with more than 10m bot­tles sold last year.

Cheers: Founder Louise McGuane (cen­tre) with ex­ec­u­tives Ni­amh McMa­hon and Blaise Kelly

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