KNOWN in the trade as a ‘concept’ advert, this is designed to introduce shoppers to a new innovation called ‘Bootiques’. These are ‘little shops’ in larger Boots stores that contain gifts aimed at various modish demographics such as the ‘Tweenager’, the ‘Beauty Kween’ and, inevitably, the ‘Vegan’. You can also find these Bootiques online. Apparently, they will make ‘gifting’ to hard-to-buy folk less ‘problematic’. But it’s not all that Christmassy.