Ama­zon is booted into touch by Nike

Scottish Daily Mail - - City & Finance -

NIKE is pulling its shoes and ath­letic kits from Ama­zon amid con­cerns about coun­ter­feits sold on the re­tailer’s web­site.

The sports­wear company’s move ends its two-year re­la­tion­ship with the in­ter­net shop­ping gi­ant, which has been at­tempt­ing to lure big brands to its mar­ket­place.

How­ever, Nike’s prod­ucts will still be avail­able through Ama­zon from in­de­pen­dent busi­nesses who sell prod­ucts us­ing the plat­form.

Nike said it wanted to fo­cus on sell­ing its swoosh-branded gear via its own web­site and smart­phone apps. Sell­ing shoes di­rectly to its cus­tomers gives the Amer­i­can firm more in­for­ma­tion on its shop­pers and also al­lows it to avoid pay­ing com­mis­sion to Ama­zon.

Its de­ci­sion fol­lows re­peated com­plaints by brands about Ama­zon’s mar­ket­place, which crit­ics say is awash with knock­off goods.

In an at­tempt to ad­dress the con­cerns, the tech gi­ant this year in­tro­duced tools to stop them – but this in­volved brands hav­ing to re­move fake items them­selves.

Ama­zon has in­sisted it is tak­ing ac­tion to stamp out fake brands and suspicious re­views.

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