ASTON MARTIN PINS REVIVAL HOPES ON £158k FAMILY SUV
ASTON Martin launches its £158,000 SUV today – hoping the vehicle will revive its fortunes after a disastrous stock market float last year.
The 106-year-old car maker will unveil the DBX, which it is aiming at families, at simultaneous events in China and the US. The car features ‘ambient lighting’, ample room in the boot for golf clubs... and can go from zero to 62mph in 4.5 seconds.
Customers will be able to put in orders for the SUV – which has a top speed of 181mph – but they will not receive it until the spring. Aston will make the DBX at its St Athan factory in South Wales. Commercial production will start in the new year.
The company behind James Bond’s favourite marque has flailed since it made its stock market debut at 1900p per share last October, which valued it at £4.3bn and has been widely condemned as overpriced. It has lost more than three-quarters of its value since then.
Chief executive Andy Palmer said last night: ‘I can’t emphasise enough how incredibly exciting and significant DBX is for Aston Martin.’