De­liv­eroo TV ad­vert is banned af­ter it bagged 300 com­plaints

Scottish Daily Mail - - The Brexmas Election - By Sean Poul­ter Con­sumer Af­fairs Ed­i­tor

A TV ad­ver­tise­ment for the take­away app De­liv­eroo has been banned for mis­lead­ing cus­tomers.

The clip showed a woman pulling meals from a num­ber of fast-food chains, in­clud­ing KFC and Burger King, from a sin­gle ‘magic bag’.

But it failed to show it is not pos­si­ble to get a sin­gle de­liv­ery from mul­ti­ple chains us­ing De­liv­eroo. It sparked 300 com­plaints, mak­ing it the third most com­plained about mar­ket­ing cam­paign this year.

Each de­liv­ery on the app car­ries a fee – which ranges from 99p to £5.99 de­pend­ing on the cus­tomer’s dis­tance from the restau­rant. The Ad­ver­tis­ing Stan­dards Au­thor­ity banned the ad­vert. A De­liv­eroo spokesman said the ad­vert high­lighted the range of food avail­able through the app. KFC was also cen­sured by the ASA – for a printed ad­vert fea­tur­ing the phrase: ‘What the Cluck?! £1.99 fill up lunch’.

Com­plainants said the ad ap­peared to sub­sti­tute ‘cluck’ for a four-let­ter swear word.

KFC claimed ‘cluck’ was ‘a ref­er­ence to the noise of a chicken’ and not rude.

Ban: A woman hands out meals from mul­ti­ple restau­rants in the ad­vert

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