Deliveroo TV advert is banned after it bagged 300 complaints
A TV advertisement for the takeaway app Deliveroo has been banned for misleading customers.
The clip showed a woman pulling meals from a number of fast-food chains, including KFC and Burger King, from a single ‘magic bag’.
But it failed to show it is not possible to get a single delivery from multiple chains using Deliveroo. It sparked 300 complaints, making it the third most complained about marketing campaign this year.
Each delivery on the app carries a fee – which ranges from 99p to £5.99 depending on the customer’s distance from the restaurant. The Advertising Standards Authority banned the advert. A Deliveroo spokesman said the advert highlighted the range of food available through the app. KFC was also censured by the ASA – for a printed advert featuring the phrase: ‘What the Cluck?! £1.99 fill up lunch’.
Complainants said the ad appeared to substitute ‘cluck’ for a four-letter swear word.
KFC claimed ‘cluck’ was ‘a reference to the noise of a chicken’ and not rude.
Ban: A woman hands out meals from multiple restaurants in the advert