LINGERIE FOR EVERYONE

INCLUSIVITY has been Rihanna’s watchword, and by catering for an almost completely disregarded mass market — women of larger sizes who want sexy underwear — with her company Savage X Fenty, she has hit gold. Her sizing ranges from XS to 3XL, which is a UK size 26, while bras go up to 42H. Sets cost from £15. She uses women of all ethnicities to represent the brand, and plus-sized, trans and disabled models. The firm is a joint venture between Rihanna and TechStyle Fashion Group, and is said to be worth more than £100 million.