SOCIAL MEDIA TITAN

THANKS to her young music fans, Rihanna’s social media reach far exceeds that of normal fashion designers.

She has more than 82 million followers on Instagram, while the account devoted to her Fenty Beauty range has nearly ten million followers.

In all, she’s reported to have 100 million followers across all of her social media platforms.

She recently set up a creative hub in Los Angeles — a house with beauty stations and a make-up ‘pantry’ full of Fenty Beauty products, where influencers can go to film videos promoting her range for social networking service TikTok.