... AND ITS RIVALS

RIVAL streaming platforms to Quibi include the video-sharing app TikTok, which allows users to post their own short videos and has boomed in popularity since the lockdown.

But Quibi founder Jeffrey Katzenberg says that comparing the two is ‘like comparing apples to submarines’.

Streaming websites Netflix, Amazon Prime and Hulu are competitors, too, but in catering specifically for the contracting modern-day attention span, Quibi provides a service they don’t.

Another recent entry in this increasingly crowded field of video on-demand streaming is Disney+, but with 10 million sign-ups in its first 24 hours, it hardly needs to worry about Quibi.