The miracle wrinkle cream – for just £34!

Record 93,000 on waiting list for anti-ageing serum

IT ALMOST sounds too good to be true – experts have developed an antiageing cream said to hit the ‘sweet spot’ of keeping wrinkles at bay.

A record 93,000 women are already on the waiting list for the £34 Boots No7 cream which will be released on Thursday.

It is the most sign-ups for a new product the Boots website has ever seen.

The development team, which previously created the best-selling anti-ageing No7 Protect & Perfect Serum, have created a formula which, they say, delivers anti-ageing ingredient retinol – a derivative of vitamin A – in a way never seen before. It is claimed the new 30ml No7 Advanced Retinol 1.5 per cent Complex cream will gently resurface the skin and reduce the appearance of fine lines and wrinkles. It will also ‘leave skin looking smooth, hydrated and healthy’. Retinol is said to increase cell turnover and renewal, encouraging new surface skin to form. However, it can lead to irritation if too much is used. No7 Advanced Retinol 1.5 per cent Complex contains just 0.3 per cent of retinol alongside soothing ingredient bisabolol. It has been developed by No7 – launched as a brand by Boots in 1935 – along with scientists from Manchester University.

Skin specialist Professor Rachel Watson, from the university, called the new product a ‘cosmetic breakthrough’.

Dr Mike Bell, a scientific adviser to No7, said: ‘This is a next-generation retinol product and is set to be a game-changer for millions of women around the world who want to transform the appearance of their skin.’

When No7 launched its Protect & Perfect Serum in 2007 there were huge queues. Boots said the new product is set to eclipse its long-standing best-seller.