Scottish Daily Mail

Crass Kim and her birthday crew have hit rock bottom

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FOR those lucky people cushioned by wealth, sequestere­d by acres, pampered by staff and soothed by circumstan­ce, Covid-19 is merely a summer squall in their long winter of deep content.

The elites, the a- l i sters, the millionair­es, the celebs? They are never knowingly undersuppl­ied with lockdown loo rolls and bags of flour, nor do they have to choose, in a Welsh supermarke­t, between new shoes for the kiddies or a litre of vodka.

For someone like Kim Kardashian West, who is all of the above plus a famous bottom to boot, the onset of the current plague is nothing. a blip! Not even a dent in her bumper as she glides down the luxury highway from paradise to seven-star opulence and back again.

Girlfriend has got a beauty brand worth a billion dollars and an itch for glitz that simply must be scratched, no matter how many people are fighting for their lives on ventilator­s.

Does she even know what is going on out there in the real world? Recent events suggest not. Recent events suggest that Kimmy thinks a pandemic is something you take when you have a stress headache because Tiffany has run out of diamonds.

Oblivious to the suffering and sacrifices being made around the globe, the reality star and businesswo­man shared pictures online with her 190 million followers of her 40th birthday celebratio­ns.

‘ This is 40!’ she posted, under photograph­s of herself paddling along a beach in a terrified bikini.

Kim K spent nearly a million dollars on chartering an 88-seat Boeing 777 to fly her dearest friends and family — including sisters Kourtney, Khloe and Kendall, brother Rob, husband Kanye West and mother Kris Jenner — to The Brando, a luxurious private island resort on an atoll in French Polynesia. There followed the usual dreary round of sushi dinners, spa sessions and parties — it’s the lack of imaginatio­n that gets me. and all the poor masked staff, who had to look on while t hese Gatsby- esque grotesques partied like all was well with the world.

The birthday girl cavorted in vintage gold designer outfits worth thousands of pounds, while all the sheKardash­ians wore the kind of makeup that runs about a fathom deep and could withstand a meteor shower.

halloween might be on hold this year, but at least we still have the Kardashian­s to entertain us, the munsters of the insta-age.

‘after two weeks of multiple health screens and asking everyone to quarantine, i surprised my closest inner circle with a trip to a private island where we could pretend things were normal just for a brief moment in time,’ Kim posted. if she expected applause for such generosity and admiration for her extravagan­ce, well, she was wrong.

You could hear the raspberrie­s being blown from here to hawaii, the revels regarded rather sourly by those whose biggest adventure since lockdown has been a weekly trawl around the exotic fruits section of marks & spencer and a new hot water bottle.

many claimed ms Kardashian had been tone-deaf and insensitiv­e to the pandemic — but be fair, there is a 15 per cent discount on the resort at the moment. how could she resist?

The holiday was outrageous by any standards but theirs — but i wonder if somewhere in the velvet shallows of Kim Kardashian’s mind, a tiny spark of awareness flared into life following the negative reaction?

‘Feeling so humble and blessed,’ she posted, suggesting she realised something was wrong and that a little bit of belated mother Teresa- style abnegation wouldn’t go amiss. #soholy #whoopsie #buymylipst­ick.

STILL, one hopes that this clumsy display of selfish nonsense might clear the rosy fog of awe from the gaze of their f ans. The Kardashian­s in general, and Kim in particular, have made millions marketing themselves to a young and i mpressiona­ble audience who buy into their lifestyle and purchase their products.

Now we can see that beneath the glamour, decency and empathy towards their fellow human beings are in very short supply.

ironically, Covid has a way of unmasking celebritie­s, revealing those who care and those who care only for themselves. The crust breaks and you look down into depths of ignorance, selfishnes­s and entitlemen­t that are frankly breathtaki­ng.

 ??  ?? Party girl: Kim in French Polynesia for her 40th birthday celebratio­ns
Party girl: Kim in French Polynesia for her 40th birthday celebratio­ns

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