BMW

has faced a furious global backlash over a social media ad that ‘insults’ the post-war Baby Boomer generation who are its core customers.

The @BMW Twitter account for its new £85,000 flagship iX electric SUV, left with BMW CEO Oliver Zipse, challenges readers: ‘OK, Boomer. And what’s your reason not to change?’ But Richard Auckock, chairman of Britain’s Guild of Motoring Writers, posted: ‘Do you always talk to your customers like this? Outrageous.’

BMW has apologised.