Scottish Daily Mail

THEY WERE WORTH IT!

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ANDIE MACDOWELL $500,000 (£363,000) per year IN 1999, it was reported that the Four Weddings And A Funeral actress was able to command $500,000 a year from L’Oréal for just 12 days modelling. She first signed in 1986, and at 62 is now the longest-serving brand ambassador.

BEYONCE $3.6 million (£2.6 million) IN 2004, the superstar was thought to have signed a £2.6 m contract to promote hair products — for just ten days work a year in a five-year deal, which ended in 2009.

EVA LONGORIA $2 million (£726,000)IN 2005, the Desperate Housewives star reportedly secured £1m to promote L’Oreal hair products. The latest advert, shot on a smartphone, shows her dyeing her grey roots during lockdown.

SCARLET JOHANSSON $4 million (£2.2 million) IN 2006, it was reported that the Hollywood actress then aged 21, had won a £2.2m deal, to be the face of High Intensity Pigments make-up.

PENELOPE CRUZ

UP TO $2 million (£726,000) IN THE same year, Cruz also became the face of the Natural Match Shade 5W hair colour. She was thought to have been paid up to $2m a year for a multi-year contract.

CHERYL £4 million IN 2009, the X-Factor judge became the first British woman to sign to L’Oréal Paris since Kate Moss in 1998. She was reportedly paid £500,000 a year for advertisin­g haircare, products, Elnett hairspray and skincare products. However, in 2018, she was allegedly axed from what was thought to be a £4 million deal.

ADELE Turned down £12 million contract IN 2013, the singer rejected a £12 m contract with the brand.

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