NO HAGGLING AND VEHICLES DELIVERED TO THE DOOR

GENESIS is a new luxury Korean carmaker which was launched in the UK and Europe this week.

With a largely female team of personal assistants working from boutique-style showrooms — the first are in London, Munich and Zurich — it promises a stress-free sales experience for customers.

It will offer home or office delivery and collection as well as transparent pricing that means no haggling.

Genesis said a large proportion of employees working in the showroom will be women recruited from service-oriented businesses outside of the motor industry, including high-end retailers such as jeweller Tiffany & Co and the luxury hospitality industry. personal assistants is to be available for the customer should they have any concerns, questions or queries, from the moment they step into the Studio right through to the purchasing process and beyond.’

Orders open in June for the G80 saloon, which is expected to cost from £40,000 and the GV80 SUV at around £50,000.

The G70 and GV70 models that will follow are expected to range from around £30,000 to £45,000 respectively. Three electric cars will arrive within the first year.

Set up five years ago, Genesis is the luxury vehicle division of South Korea’s Hyundai Motor Group which includes both the Hyundai and Kia brands.

Advice: Genesis’s Gemma Dixon Gemma Dixon, who previously worked for a cruise line and is based at the Genesis UK flagship store at Westfield, West London, said: ‘Our role as Genesis