THE SUPER MARKET SWEEP THAT WILL SAVE YOU A SMALL FORTUNE

WHO would have thought we’d ever have to shell out a small fortune for a tub of butter? While we’re aghast at the soaring price of Lurpak — from £5.90 to £7.25 for a 750g tub — it’s not the only store-cupboard staple rising in cost. Some products have doubled compared with a year ago, according to retail researchers Assosia. But if you’re willing to swap big-name items for the supermarkets’ own-brand versions, there are significant savings to be had. Here, TESSA CUNNINGHAM carries out an extensive test, factoring in price and taste, to help you beat the squeeze . . .