Scottish Daily Mail

Having trouble with your daily GuessWord? Eat something sweet

- By Sophie Freeman

IF you’re struggling to complete your favourite newspaper puzzle, try nibbling something sweet.

For researcher­s have found that the taste of sweetness can boost creativity.

But it’s not about the brain getting a sugary hit, they said. The effect of the sweet taste was specific to creativity – and did not improve performanc­e on analytical, attention-to-detail tasks.

The link with creativity is thought to be due to the way that humans associate sweet taste with positive experience­s and situations.

It could help you to work out that tricky crossword clue or solve the popular GuessWord puzzle on The Mail+.

Because positive situations are not threatenin­g, they allow our minds to become more open, said lead researcher Dr Lidan Xu. Dr Xu, of the University of North Texas, said: ‘When people perceive the nature of a situation is positive, no threat, they are willing to adopt an explorativ­e mindset, which broadens their attention to encompass novel ideas.’

In contrast, analytical and attention-to-detail tasks require a narrower, rigid focus, she said.

And it’s not necessary to feel a positive mood change from the sweet taste to increase our creativity – it acts as a cue to inspired thinking because of our history with sweet food, said Dr Xu.

‘Sweet taste can independen­tly influence creativity because of the associatio­ns that people have developed with the sweet taste experience, above and beyond what sweet taste does for our mood,’ she added.

‘Sweet food is often consumed in a positive environmen­t, such as when you are seeking comfort, during celebratio­ns,’ she said.

‘Sweetness is also considered the most pleasurabl­e taste in nature and ... benign.

‘People tried to use taste to differenti­ate whether a food was toxic or not, so sweet food signals safety, energy, and non-toxic.

‘Because of these positive associatio­ns that people have developed over a long period of time.

The researcher­s, whose findings are published in the journal Organisati­onal Behaviour and Human Decision Processes, carried out seven experiment­s.

One found that just focusing on the idea of a sweet taste vs salty, bitter and neutral tastes, led to higher creative performanc­e.

‘Signals safety and energy’

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