So will Liz say howdy Audi?
As well as facing the energy crisis and Putin, Liz Truss has to pick a new car. But with Jaguar axing their limos, the new PM may have to turn to a German motor
Spare a thought for Liz Truss. Never mind the economic and political minefield Britain’s new prime minister is having to negotiate. She’s also having to choose a new car.
and despite the desire to ‘buy British’, the new car is set to be German — one of a fleet of ten new ministerial audi a8 armoured limousines no less — because there’s no suitable British-built alternative available. It’s a dilemma facing many UK motorists, too.
Traditionally, UK prime ministers proudly fly the flag by being chauffeured in a British limousine.
Jaguars and Daimler-badged variants have been the norm since the 1980s.
Before that it was rovers, like the recently auctioned p5 used to chauffeur Margaret Thatcher and sold for £36,000, and before that stately Humber pullmans enjoyed by premiers from Winston Churchill to Sir alec Douglas-Home.
The current official Downing Street vehicle is an armoured Jaguar XJ limousine, built at a former Spitfire factory in Birmingham’s Castle Bromwich. But it’s knocking on a bit.
I attended its glitzy launch in July 2009 when this XJ (model codename X351) was unveiled at a star-studded party at London’s Saatchi Gallery by supermodel elle Macpherson and U.S. TV host Jay Leno. armoured versions of this XJ have transported former prime ministers David Cameron, Theresa May and Boris Johnson.
In July 2019, Jaguar Land rover confirmed it intended to build a successor all-electric XJ luxury saloon ahead of a planned launch in 2020. But last year bosses controversially axed it, noting ‘that the planned XJ replacement does not fit with our vision for a reimaged Jaguar brand’.
So that was that. Bosses say no new Jaguars will be revealed until 2024, with the first on sale from 2025. Spotting an opportunity, canny audi — part of Germany’s giant Volkswagen Group — dived in to offer a fleet of its flagship armoured a8s for evaluation for Downing Street duties, via the Metropolitan police.
audi first got its foot in the door years ago by discreetly cosying up to the royal Family — beginning with Diana, then William and Harry, who were often photographed driving their latest models.
It also targeted celebrities and VIps, with a fleet of audi limousines dropping off and picking up guests at every major red-carpet event.
It’s not the first time this has happened. Jaguar encountered a similar problem with Labour prime minister Tony Blair (with John ‘Two Jags’ prescott as his transport secretary) when the launch of its then new generation XJ limousine (codenamed X350) was delayed.
Germany’s BMW stepped in to offer Number 10 its new armoured 7 Series — a story I broke exclusively in the Daily Mail, headlined ‘The Blair panzer’.
So when it comes to ‘buying British’, the challenge faced by Miss Truss — and Mr Blair before her — is one shared by millions of UK car buyers. For in the early 21st century and in a globalised car industry the question remains: what exactly is a ‘British’ car?
Until the 1960s and early 1970s, this was simple. It was a car produced by a British-owned, British-based carmaker in a UK factory.
Many car firms in the UK had been nationalised and were stateowned but also suffered strikes and poor quality during the troubled British Leyland years.
Back then, a rover — such as the p5 favoured by doctors and the comfortably-off middle classes — or a sporty MG were an easy choice. However, unlike
more protectionist Germany and France, the UK’s more laissez-faire policies of the 1980s saw much of our indigenousmotor industrysnapped up by foreign rivals.
Since that time experts have spoken not of ‘the B ritish car industry’ but of ‘the car industry in Britain’.
And nowhere was that more evident than during theQueen’s funeralwhen a bevy of B ritish luxurybrands were on official duty.
THE Queen’s coffin wascarried in aconverted and extended JaguarXJhearse.There werefleets of backupRangeR overs old and new — also built in Britain. But although Jaguar Land Rover employs thousands in UK factories and currently holds three Royal Warrants, it is owned by the giant Indian conglomerate Tata. Some key models — such as the new Defender and Discovery — are built in a huge new plant at Nitra in Slovakia.
TWO State Bentleys and a number ofB entayga 4x4s were on duty from the Crewe carmaker for the Queen’s funeral. But, like Audi, Bentley is owned by Germany’s Volkswagen Group.
ROLLS ROYCE epitomises Britishness, and the firm’s latest models are built at an exclusive boutique factory at Goodwood near Chichester. But it is owned by Germany’s BMW.
MINI is another classic British car brand with v ehicles built mainly at oxford. But it is also owned by BMW which is building some MINI models in China.
MORGAN, based inM alvern, Worcestershire, makes hand-made classic sports c ars i ncluding t he P lus Four and adrenaline-fuelled Super 3 t hree-wheelers. o ften thought o f a s t he l ast B ritishownedcarmaker, bute uropean investment group Investindustrial has a m ajority stake in the113-year-old firm.
ASTON Martin andMcLaren have major foreign backers w hile L otus, M G a nd Rover are all Chinese owned.
Not easy, is it?