SUMMER LOVING
Bold, modern and on trend, it’s no surprise that Emreco is one of the UK’s leading boutique brands
This season fashion label Emreco has taken inspiration from how you spend your summer days “our three collections have all evolved from the concept of the summer holiday” says Head of Design Rachel Norrie, “whether this be a sun-soaked trip abroad, a weekend jaunt to the seaside or a sunny evening in your own back garden - Moroccan Dream, Brighton Pier and Kitchen Garden are three relaxed fashion stories using fresh wearable colours and exclusive prints evoking the spirit of summer.”
Emreco’s own fashion story is one that has flourished f rom small beginnings to their current success as one of the UK’s most prominent boutique brands – stocked in over 350 independent retailers throughout the country. A third generation family business, next year will see an exciting birthday for the label “We are really proud to be coming into our 90th year as a company,” says Managing Director Richard Reinhold. “Not to say it has always been plain sailing, but I do believe that our longevity has been accelerated by a love and enthusiasm for what we do.”
Each season Emreco creates signature collections that combine effortless, everyday styling with contemporary fashion detailing – designing for the fashion confident woman. “Our customer is at the core of everything we do,” says Head of Design at the label Rachel Norrie, “a flattering fit is fundamental however we also know that she wants to be inspired by an expressive use of colour and new and innovative fabrics and detailing. Although we celebrate our heritage as a label we have always been firmly forward thinking in our design direction.”
This season sees Emreco pair fine gauge pin tuck stripe sweaters with easy cotton canvas cropped trousers, burn out print tees with relaxed drawstring skirts and soft jersey dresses with open knit cardigans. “We have always had an excellent relationship with our retailers and value their feedback on how customers have been responding to certain styles and shapes” says managing director Richard on how Emreco works with its stockists “that direct link with customers on the shop floor is just as important as taking style references from the catwalk.”
Visit emreco.com to purchase directly or see their full range of UK stockists via their website. Emreco will also be showing at this year’s Royal Highland Show – come and visit the team at stand 829 in the Shopping Arcade.
‘Our three collections have all evolved from the concept of the summer holiday’