Mackie’s rebrand

Mackie’s of Scotland has undergone its most comprehensive rebrand in 30 years as it looks to seize a larger share of the UK’s ice cream market. The new packaging design focuses on ‘real dairy’, a mantra which has helped Mackie’s to become Scotland’s top-selling premium ice cream brand, and the fifthbiggest-selling take-home tub in the UK. mackies.co.uk