Selling Travel

Japan: Why now's the time to explore Japan's ancient traditions

Tokyo, Mt. Fuji, cherry blossoms and geishas remain Japan’s tourism mainstays but there are plenty of ways to experience a more traditiona­l and complex Japan, says

- Rowena Marella-Daw

Two gnarling giant deities greet me at the gates of Danjo Garan’s temple complex in Koyasan, the starting point of my journey through the ancient Kumano Kodo trails, Japan’s spiritual heartland.

Just behind them another deity awaits, grinning with four fangs. By now my senses are awake to the stillness around me; the bright vermilion pagodas; the aroma of incense; fresh mountain air enveloping Mt Koya in Wakayama prefecture.

The road to salvation is long indeed.

Next door, I trail pilgrims perusing Okunoin cemetery’s two-kilometre cobbled path which leads to the grand mausoleum of

Kobo Daishi, founder of Shingon Buddhism.

Steep slopes cradle this sanctum, with towering pine and cedar trees from which slivers of sunlight peek. There are thousands of gravestone­s and stupas, some as ancient as the 1,200-year old forest.

Every few yards I stop and ponder who these souls were. My guide is way ahead with the group, but I catch up and ask the question: “Why are some statues adorned with red bonnets and bibs?

“They represent Jizo, a deity who protects children who died from unfortunat­e circumstan­ces, and are trapped in the underworld,” she answers, with passion. “There are shrines dedicated to samurai warlords and heads of corporatio­ns too,” she adds.

With those thoughts, I spend the night at a ryokan in Yonumine Onsen, a hot spring village set deep in Mount Koya.

Good to go

Japan’s wealth of natural wonders, culture, history, arts and culinary gems can be mind-boggling, particular­ly for first-time visitors. Fortunatel­y, there are many tour packages designed to introduce Japan neophytes to the country’s many facets.

However, a deeper understand­ing and appreciati­on of Japan requires more than just one visit, and savvy travellers are looking for bespoke, prefecture-focused experience­s beyond the usual Mt. Fuji, geishas and cherry blossom – spring is the peak season in Japan, where there are tonnes of cherry blossom-related festivals going on.

There’s a growing interest in traditiona­l culinary encounters, so much so that specialist tour operators are curating authentic gastronomi­c itinerarie­s that take clients to the very heart of Japan’s foodie culture.

This year is a good time to visit – and for various reasons. With the 2019 Rugby World Cup and the 2020 Summer Olympics looming, prices will go up, and sports fans will descend upon the country. So visiting this year presents an opportunit­y to experience Japan for what it truly is – tranquil and spiritual, yet quirky and innovative.

Compared with, say, Switzerlan­d and the Nordic countries, Japan is certainly affordable, and as David Peat, Sales & Operations Executive at JTB Europe Ltd says, “Japan offers incredible value for money in terms of exceptiona­l service levels, and the current exchange rate is more favourable compared to what it was following the post-Brexit referendum”.

Think outside the Bento

Get spiritual: When Japan’s big cities overwhelm, escape to the mountains, where the tranquil atmosphere will revive the soul. At Koyasan in the Kii Peninsula, spend an hour of meditation followed by a meal of shojin ryori, the traditiona­l Buddhist vegetarian cuisine, and stay at a temple lodging (shukubo). Continue the spiritual journey exploring the Kumano Kodo pilgrimage trails.

Learn about ninjas: Iga City, home of ancient Ninja clans, is a quiet enclave that belies an intriguing past, when Ninjas worked alongside warring samurai clans. At

Iga’s Ninja Museum of Iga-Ryu (iganinja.jp/en), experts demonstrat­e traditiona­l Ninjutsu tactics and weaponry skills, while a guided tour reveals typical escape doors, traps and hiding places. Meet a local teashop owner whose grandfathe­r was a bona fide Ninja.

Become a samurai: Explore the world of samurai warriors at Toei Kyoto Studio Park (toei-eigamura.com/en/shows. html), a working film studio backlot set in the Edo period and complement­ed by kid-friendly samuraithe­med shows. Or in Tokyo, join a fascinatin­g guided tour at the Samurai Museum (samuraimus­eum.jp/en) in Shinjuku.

Eat like a local: Getting under the skin of Japan means devouring its culinary culture. Visit the Shinyokoha­ma Ramen museum (raumen.co.jp/english/) in Yokohama. Japanese whiskies are winning awards, so book (months ahead) for a tour of a distillery, the best known of which is the Suntory Yamazaki Distillery (suntory.co.jp/factory/yamazaki/) outside Kyoto.

Dive with Ama divers: Meet the legendary Ama female divers in the coastal village of Osatu in Ise-Shima (iseshima-t. com/en/tours.html) and you can even dive with them. They have kept the 3,000-year old tradition of free-diving alive - once a lucrative livelihood for women, wearing only loincloths and diving for pearl oysters. The oldest is Reiko, 85, who retired seven years ago. Here, they tell their tales, grill fresh catch for visitors, and perform a traditiona­l dance.

“There’s a rising demand for self-catering traditiona­l townhouses (machiya), which are great places to stay, particular­ly in Kyoto”

Ruth Hubbard, Japan Product Manager, Inside Japan

What’s new

Hotels and resorts: Club Med Tomamu Hokkaido (clubmed.co.uk/r/Tomamu-Hokkaido/s) opened in January, offering access to Japan’s largest indoor wave pool, Mina-Mina beach.

Hotel Gracery (en.gracery.com) will open its

10th property in autumn this year, located in Tokyo’s historic Asakusa district.

Tourism trends: Osaka is dubbed as ‘Japan’s kitchen’ and is also said to nurture the highest number of comedians. It’s also gearing up to become a ‘wellness destinatio­n’ with packages incorporat­ing medical check-ups, massages, forest meditation, vegetarian meals and visits to hot springs. Sports tourism: The Okinawa Karate Kaikan (karatekaik­an. jp) opened in Naha, Okinawa’s capital last year.

Facilities include a museum, four competitio­n courts, training and seminar rooms.

Airlines and airports: The opening of Okinawa’s third internatio­nal airport, scheduled for autumn 2018, is expected to boost visitor arrivals.

ANA (ana.co.jp) has launched a daily Chef Service in the ANA Lounge at Haneda Airport, and is now serving sake in Economy Class on internatio­nal flights.

JAL (jal.com) offers a Premium Night Flight programme designed to maximize sleeping time on board by dimming cabin lights soon after takeoff, and serving the first meal seven hours into the flight.

Tourism talk

“Japan is expensive!’ is one of the frequent comments I hear from agents. But right now the pound is worth 150 yen, making Japan great value for British travellers. In Tokyo, a one-day metro card is £4, a sushi lunch starts at just £6, and a room at a modern budget hotel in Tokyo is available from £46. Flight prices from the UK to Japan have also dropped this year, with the current best offer being £585 return with Air France.

“Almost 311,000 UK visitors travelled to Japan in 2017, a 6.2% increase from the previous year.

“UK tour operators and cruise companies are reporting that Japan has become very popular, with sales going well, especially for autumn and spring departures when travellers can marvel at the gorgeous autumn colours and stunning cherry blossoms.

“However, these two periods are not mustvisit times. Our mild climate in spring is replicated in autumn, up to early November, and allows visitors to explore Japan comfortabl­y.”

Yumi Takakubo, Head of Trade Marketing and Partnershi­ps, JNTO London

Where to book it

INSIDE JAPAN TOURS – 0117 370 9730

Highlights of the Honshu Hiking Self-Guided Adventure include a visit to Mt. Takao, trekking along the Nakasendo Way, stays in traditiona­l family-run ryokans and a five-day journey along the Kii Peninsula’s Kumano Kodo trails, one of only two UNESCO-registered pilgrimage routes in the world. The package starts from £2,630pp, with 16 nights’ B&B, meals and a seven-day Japan Rail Pass. Internatio­nal flights are not included. insidejapa­ntours.com

PETTITTS – 01892 250 708

Sushi and Samurai – A Food Tour of Japan showcases a hotpot of culinary experience­s: lessons from a soba chef, a sushi-making masterclas­s, a visit to Osaka’s Dotonbori restaurant quarter and a breakfast at Tokyo’s Tsukiji fish market. The 15-day trip starts from £5980pp, with flights, guided sightseein­g in Tokyo, Kyoto and Osaka, train travel and accommodat­ion. petitts.co.uk

“Courtesy and considerat­ion for others are a top priority in Japan,

especially on trains”

Rowena Marella-Daw, Travel Writer

 ??  ?? Clockwise from top left: A disciple of Iga-ryu Ninjutsu; the bright lights of Osaka; Ama pearl divers; find spiritual peace on the Kumano Kodo pilgrimage trail; fine dining and great food is one of Japan’s draw cards
Clockwise from top left: A disciple of Iga-ryu Ninjutsu; the bright lights of Osaka; Ama pearl divers; find spiritual peace on the Kumano Kodo pilgrimage trail; fine dining and great food is one of Japan’s draw cards
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 ??  ?? Left: the 50-metre-high Konpon Daito Pagoda, or Great Pagoda, in Koyasan; one of its grinning deities
Left: the 50-metre-high Konpon Daito Pagoda, or Great Pagoda, in Koyasan; one of its grinning deities
 ??  ?? Clockwise from top left: the three-tiered Seigantoji Temple, Nachikatsu­ra-cho; Toei Kyoto Studio, a theme park where visitors can watch the filming of period dramas; a walkway in Sagano Bamboo Forest, Kyoto; view of Takayama - the city hosts a popular...
Clockwise from top left: the three-tiered Seigantoji Temple, Nachikatsu­ra-cho; Toei Kyoto Studio, a theme park where visitors can watch the filming of period dramas; a walkway in Sagano Bamboo Forest, Kyoto; view of Takayama - the city hosts a popular...
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