Selling Travel

Cyprus: Break away from the beach to discover this culture hub

Cyprus has been quietly broadening its appeal beyond the bucket and spade brigade. Kathryn Liston looks at luxury away-from-the-beach options

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Rock falls, sharp zig-zag bends and not another car in sight – but the hire car’s sat-nav has to be kidding me! I’m on my way to the agro-tourism village Casale Panayiotis, but as I drive deeper into the mountains of the Paphos Forest, a night in the car looks increasing­ly likely.

Driving round yet another bend, I’m suddenly treated to my first-ever sighting of a mouflon, its huge heavy horns curving around its pretty face. Shy and agile, the handsome local sheep is as elusive as its reputation. With a kick of its heels, it races off up the virtually vertical slope with ease and is gone.

She turns out to be the only presence for miles. The only other local we encounter, striding out into the road, a gnarled walking stick in-hand, points to a mountain in the distance when I ask for directions. Tall pines, cedars and strawberry trees fade into dusk.

Two phone calls later, we eventually make it to Casale Panayiotis, the result of one man’s vision to transform a crumbling village into a thriving tourism project.

It is so worth the lengthy journey.

Inland revenue

Travel agents should book beyond the beaches and sell the island’s Troodos Mountains and traditiona­l villages such as Casale Panayiotis, says Sovereign’s Purchasing Manager, Ben Stratton.

The agro-tourism village, new to Sovereign last year, “perfectly marries luxury with authentic mountain culture and village.”

“A stay in the Troodos mountains can easily be combined with a relaxing break on the beach at one of Cyprus’ coastal resorts. There are some excellent five-star hotels such as Columbia Beach Resort and the new Parklane, A Luxury Collection Resort and Spa.”

Olympic Holidays’ Product & Commercial Director, Donna Allcock, says the majority of early bookings for summer 2019 are for four- and five-star properties, particular­ly for weddings and honeymoons.

“Winter this year and next, again in the luxury categories, continues to book at a strong rate. And this summer Cyprus is popular across all options from three-star deals in

Ayia Napa to higher-end Family Gold.”

New hotels and refurbishm­ents at old favourites such as the Annabelle (Paphos) are also driving interest.

Last year was a record year for Cyprus with an 8.3% year-on-year increase in UK visitors to 1.25 million, and a 14.6% increase in global arrivals to 3.6 million.

Top experience­s

Traditiona­l crafts: From basket weaving to birdwatchi­ng and halloumi cheese-making to lace-making, visitors staying in Larnaka (larnakareg­ion.com) can enjoy a host of traditiona­l activities for free. The daily programme, which runs from November to April, also includes a guided tour of old Larnaka and visits to a restored flour mill in the village of Athienou and the Mazotos Camel Park.

Wine routes: Wine buffs can explore boutique wineries and family-owned vineyards on seven signposted wine routes. The routes take visitors through charming villages and the Troodos mountains, with wineries highlighte­d along the way. The Wine Museum in Erimi village outlines the island’s wine-

making history, including Commandari­a, the world’s oldest.

Stepping out: A wonderful way to explore the island’s varied coastline, forests and mountains is on foot. The 52 designated walking trails, which vary in length and difficulty, include a variety of terrains, some passing by UNESCO Byzantine churches and cultural sites.

Tee-time: With four top-class courses close to Paphos, Cyprus is a golfer’s favourite. The PGA National Aphrodite Hills (aphroditeh­ills.com) is undergoing a €2.5 million investment, including rebuilding its greens and bunkers. The Sir Nick Faldo-designed Elea Golf Club (eleaestate.com) has made its mark since opening. Secret Valley (secretvall­eygolfclub.com) and Minthis Hills (minthisres­ort.com) are the island’s oldest golf courses.

Diving deep: An artificial reef and the 63-metre Elpida vessel sunken just off the coast of Larnaka (larnakareg­ion.com) are new attraction­s for divers this year. Warm waters (16-27C), clear visibility (thanks to the absence of plankton), a variety of wrecks, underwater caves and tunnels and an abundance of diving schools and sea life, including sea turtles, hold divers’ attention year-round.

What’s new

Hotels: Two five-star hotels will open in September: Parklane Resort & Spa (parklanecy­prus. com) – previously Le Meridien – in Limassol with 274 rooms, suites and villas, the Kalloni spa and a children’s park with water slides; and the Amavi (amavihotel.com), Paphos, with

207 sea-view rooms and a signature spa.

Four new hotels will open in Larnaka this year and next: Radisson Blu (radissonbl­u.com) near the port, Lebay Beach Hotel in Voroklini, Radisson Blu Airport and Conference Hotel, and Solaar Boutique and Spa Hotel. Palm Beach Hotel and Bungalows (palmbeachh­otel.com), Larnaka, has refurbishe­d its spa and leisure club.

The five-star Columbia Beach Resort (columbiare­sort.com), Pissouri, has reopened following extensive renovation, with 169 suites and a new Den Kids Club and Cub Life Creche in conjunctio­n with Worldwide Kids Co. Projects: A €250m luxury Ayia Napa Marina (marinaayia­napa) developmen­t is scheduled to open in 2021 with apartments, villas, a 600-berth marina plus retail and dining outlets.

Major works are taking place in Larnaka.

The Municipal Market is being developed in an EU-funded project which will combine traditiona­l stalls and artisan spaces with restaurant­s. The town centre is being made more wheelchair and pushchair accessible.

A new gastronomi­c route of Larnaka’s mountainou­s area (larnakareg­ion.com) has been created where visitors can see traditiona­l foods and crafts being made.

Work is due to start this year on the 1,000-berth Larnaka Port and Marina developmen­t.

Flights: Jet2 (jet2.com) is flying weekly from Belfast to Paphos this summer. Cobalt Air (cobalt. aero) now offers business class and economy on its six-times-aweek service from

Gatwick to Larnaka.

Tourism talk

“Tourism is of course an extremely important sector for Cyprus and contribute­s greatly to our economy. Among the sectors currently showing growth are health and wellness holidays.

“Our long-term goal is to reach six million global tourist arrivals by 2030 and, to get there, we are committed to supporting this strong growth with the necessary infrastruc­ture such as the luxury hotels and spas under constructi­on. Cyprus boasts the cleanest bathing waters in Europe and now has 64 Blue Flag beaches.” Marina Mylona, Tourism Officer UK,

Cyprus Tourism Organisati­on

Where to book it

 SOVEREIGN LUXURY TRAVEL – 01293 832 459 A seven-night holiday at the five-star Parklane, A Luxury Collection Resort, Limassol, in October costs from £1,399pp on a B&B basis, including UK airport fast passes and lounge access, private transfers and flights from Gatwick with Thomas Cook. sovereign.com

 PLANET HOLIDAYS – 01438 841 270 A seven-night holiday at the four-star Blue Ivy Hotel & Suites, Protaras, leads in at £572pp in May and includes B&B accommodat­ion, scheduled flights from Heathrow and taxi transfers. The hotel is a five-minute walk from Sunrise Beach. planet-holidays.co.uk 

 ??  ?? Aphrodite’s Rock, situated between Limassol and Paphos
Aphrodite’s Rock, situated between Limassol and Paphos
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 ??  ?? Clockwise from top left: Cyprus boasts the world’s oldest wine; a mouflon sheep; Kakopetria in the Troodos Mountains; a gyros wrap; Kalidonia Falls
Clockwise from top left: Cyprus boasts the world’s oldest wine; a mouflon sheep; Kakopetria in the Troodos Mountains; a gyros wrap; Kalidonia Falls
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