THE river cruise sector is undergoing somewhat of a renaissance, with new ships entering the market, exciting new itineraries and an increasing number of younger travellers.
Thanks to unprecedented growth in this sector in the past decade, the days of river being a marginal part of the cruise industry are over.
Key to this ongoing success is the cruise lines and agents working hard to change perceptions of river cruising.
Fabulous new ships are being built that are meeting guests’ demands: cabins with balconies, light and airy restaurants, al fresco bar areas, swimming pools, even spas and cinemas.
A significant appeal of river cruising is that guests can travel on a smaller ship with port intensive itineraries offering a more experienceled holiday,
Agents may wish to highlight experiences that a river cruise could offer, from cycling around some of Europe’s finest cities to onboard silent discos, mixology classes and wine-and-paint sessions.
As the river cruise industry becomes more inclusive, broadens its itineraries and destinations and develops onboard offerings, there’s no doubt it has a great future.