Cruise Up­date

Selling Travel - - River Cruising News - ANDY HARMER, CLIA UK & Ire­land Di­rec­tor

THE river cruise sec­tor is un­der­go­ing some­what of a re­nais­sance, with new ships en­ter­ing the mar­ket, ex­cit­ing new itin­er­ar­ies and an in­creas­ing num­ber of younger trav­ellers.

Thanks to un­prece­dented growth in this sec­tor in the past decade, the days of river be­ing a mar­ginal part of the cruise in­dus­try are over.

Key to this on­go­ing suc­cess is the cruise lines and agents work­ing hard to change per­cep­tions of river cruis­ing.

Fab­u­lous new ships are be­ing built that are meeting guests’ de­mands: cab­ins with bal­conies, light and airy restau­rants, al fresco bar ar­eas, swim­ming pools, even spas and cine­mas.

A sig­nif­i­cant appeal of river cruis­ing is that guests can travel on a smaller ship with port in­ten­sive itin­er­ar­ies of­fer­ing a more ex­pe­ri­enceled hol­i­day,

Agents may wish to high­light ex­pe­ri­ences that a river cruise could of­fer, from cy­cling around some of Europe’s finest ci­ties to on­board silent dis­cos, mixol­ogy classes and wine-and-paint ses­sions.

As the river cruise in­dus­try be­comes more in­clu­sive, broad­ens its itin­er­ar­ies and des­ti­na­tions and de­vel­ops on­board of­fer­ings, there’s no doubt it has a great fu­ture.

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