Young trav­ellers turn to spe­cial­ists

Selling Travel - - The Review: Show Report -

MIL­LEN­NI­ALS are turn­ing to travel agents as trust in on­line providers and re­view sites wanes, ABTA’s Hol­i­day

Habits Re­port 2018 re­veals. With con­fi­dence in re­view sites among 25-34 year-olds fall­ing to 39% from 53% a year ago, one in five of this age group also said they had a bet­ter hol­i­day when book­ing their trip with a travel pro­fes­sional.

And 32% of 18-24 year olds said they were more likely to book with an agent for the new des­ti­na­tions and ex­pe­ri­ences they sug­gest.

“It’s a com­bi­na­tion of fac­tors: “they want the se­cu­rity and cer­tainty of what they are book­ing with their heard-earned cash and sim­ply ei­ther do not trust what they are read­ing on­line or have the time to sift through all the in­for­ma­tion that is out there – and why would they do that when they can speak di­rectly to an agent who knows the prod­uct and des­ti­na­tion they are con­sid­er­ing?”, said one agent in Seville.

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