Young travellers turn to specialists
MILLENNIALS are turning to travel agents as trust in online providers and review sites wanes, ABTA’s Holiday
Habits Report 2018 reveals. With confidence in review sites among 25-34 year-olds falling to 39% from 53% a year ago, one in five of this age group also said they had a better holiday when booking their trip with a travel professional.
And 32% of 18-24 year olds said they were more likely to book with an agent for the new destinations and experiences they suggest.
“It’s a combination of factors: “they want the security and certainty of what they are booking with their heard-earned cash and simply either do not trust what they are reading online or have the time to sift through all the information that is out there – and why would they do that when they can speak directly to an agent who knows the product and destination they are considering?”, said one agent in Seville.