Agents hold trump cards
AGENTS are likely to convert an enquiry from a potential client into a booking nine times out of ten, according to ABTA’s Holiday
Habits Report 2018.
The study of 2,000 consumers, released in Seville (pictured), suggests that 93% of those who contact a travel consultant will proceed to book with a travel specialist rather than organising the holiday themselves
Also encouraging for agents is that there is no decline in the number of Brits taking and planning a holiday in 2019, despite rising concerns Brexit might make travel more difficult and increase prices. The ABTA report showed that 86% of Brits said they took a holiday at home or abroad in the 12 months up to the end of August and 60% took a foreign holiday.
Travel is still a spending priority for many, with 51% saying they plan to spend at least the same on their holidays in 2019.
And 40% who booked an overseas holiday did so with a travel company or agent. Europe topped the list of destinations people most wish to visit next year.