A-ROSA opens UK of­fice to fuel growth plans

Selling Travel - - The Review -

A-ROSA River Cruises sees the UK as key to its ex­pan­sion plans and will open a UK sales and mar­ket­ing of­fice in early 2019, its first out­side of Ger­many. New builds and the mod­erni­sa­tion of some of the ex­ist­ing fleet are planned as part of the cruise line’s growth strat­egy.

The brand-new A-ROSA ALVA will launch on the Douro in May 2019. The ship will be the first of sev­eral new ad­di­tions to the fleet.

Lu­cia Rowe, the line’s new UK Man­ag­ing Di­rec­tor, will be putting to­gether a team to work with tour op­er­a­tor part­ners and agents to grow brand aware­ness and ex­pand the cruise line’s part­ner­ship net­work.

She prom­ises greater trade sup­port and more ed­u­ca­tion­als. “We want as many agents as pos­si­ble to ex­pe­ri­ence the A-Rosa prod­uct,” she said.

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