A-ROSA opens UK office to fuel growth plans
A-ROSA River Cruises sees the UK as key to its expansion plans and will open a UK sales and marketing office in early 2019, its first outside of Germany. New builds and the modernisation of some of the existing fleet are planned as part of the cruise line’s growth strategy.
The brand-new A-ROSA ALVA will launch on the Douro in May 2019. The ship will be the first of several new additions to the fleet.
Lucia Rowe, the line’s new UK Managing Director, will be putting together a team to work with tour operator partners and agents to grow brand awareness and expand the cruise line’s partnership network.
She promises greater trade support and more educationals. “We want as many agents as possible to experience the A-Rosa product,” she said.