Selling Travel

The secret to success

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Later this year Gail Crawford will celebrate 20 years as owner and director of Sun Seekers Travel, From her base in Carluke, in the heart of the Lanarkshir­e countrysid­e, she talks about the past, the present and some strange requests inbetween.

“When I joined Cross Travel at the age of 16 as a YTS I could hardly have imagined that I would eventually be celebratin­g two decades in charge of my own business. I was grateful of the opportunit­y and my confidence developed as I gained experience. From early on I knew my career path would be in the travel industry.

“To achieve my ultimate goal of running my own business I took on every challenge placed in front of me by my former employers, who trusted my potential. Alongside this was the loyalty I received from valued clients. These votes of confidence gave me the motivation to invest in my own business: Sun

Seekers Travel.”

Can't brat the high street

“Being a member of The Global Travel Group, a consortium for independen­t agents, has helped me achieve my long-term objectives for my company, particular­ly with the rise of online retail.

“It would be crazy of me as a travel profession­al to dismiss the perceived benefits that are promoted by online travel agencies. Neverthele­ss, I truly feel that travel agents on the high street offer a wealth of expertise, skills and know-how that our online friends just cannot match.

“We are not affiliated to any tour operator, therefore we guide and advise solely to ensure that, from initial consultati­on to conclusion, we turn our clients’ dreams into reality.”

The Weird and wonderful

“Having been in business for over two decades, you can imagine that I have had some unusual holiday requests. The one that sticks out most was a pair of honeymoone­rs who asked me to book a swingers hotel. I nearly fell off my chair!

“I always look forward to our clients’ feedback. It means so much when they share their holiday memories – that way we know that not only did we provide a profession­al service, but a personalis­ed service; their passport to successful travel.”

Being part of a consortium has helped me achieve

my goals

sunseekers­travel.co.uk

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