Selling Travel

Belize makes big UK push

- BY JESSICA POOK traveltrad­e.travelbeli­ze.org

THE BELIZE Tourism Board is to launch a new training programme for agents to encourage further visitor growth out of the UK.

Agents will have the chance to become a Belize specialist and learn all about the Central American destinatio­n, with the new training programme due to launch in the next few months.

Currently Belize has the second highest growth rate in the Caribbean, with an increase of 12% in UK visitors in 2018 compared to 2017. The tourist board will also host two fam trips for UK agents and tour operators.

Adding to its appeal, from April 22 (Earth Day) Belize will up its sustainabi­lity efforts by banning the use of single-use plastic bags, plastic food utensils and singleuse disposable styrofoam.

Its protection and sustainabi­lity efforts have already assisted in the Belize Barrier Reef (the second largest in the world) being taken off the UNESCO endangered list last year.

Karen Bevans, Director Tourism for Belize, said: “Our direct Air Mexico flight from Mexico City has helped to increase accessibil­ity and we are in talks for a direct flight with British Airways.”

The Belize Tourism Board will be attending the CTO and LATA roadshows later this year.

• Aero-Mexico launched a direct flight from Mexico City to Belize in 2018. The destinatio­n is hoping for a future British Airways flight.

• Belize is to ban the use of singleuse plastic bags, plastic food utensils and single-use disposable Styrofoam on April 22 (Earth Day).

• Agents will have the chance to become a Belize specialist and learn all about the Central American destinatio­n through a new training programme, due to launch in the next few months.

• The tourist board is hosting two fam trips to Belize this year, one in April with the second date still to be confirmed.

Last June the Belize Barrier Reef was taken off the UNESCO endangered list. Today it is the largest living reef in the world

Belize has the second-highest visitor growth in the Caribbean, with an increase of 12% in UK arrivals

ENGLISHSPE­AKING BELIZE IS LOCATED ON THE CARIBBEAN COAST, IN NORTHERN CENTRAL AMERICA

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