Travel Talk: Caribbean Tourism Organization

Carol Hay, CEO & Founder, McKenzie Gayle

As the main representation company for the Caribbean Tourism Organization’s UK Chapter, Mckenzie Gayle - a company run by former CTO members - will continue to work closely with the trade through our social media channels, UK roadshows and webinars.

The UK continues to be one of the largest markets for the Caribbean so it is important that agents have the resources available to keep them selling the region.

One of our main initiatives at McKenzie Gayle is to utilise our social media platforms to expand the engagement we have with the trade. Agents will be able to access tools and dynamic content such as training webinars and the most up to date information on the region when they follow us on social channels Facebook, Instagram and Twitter.

Caribbean-centric

We want to expose more of the Caribbean’s tourism product and delve into niche markets such as gastronomy, weddings and honeymoons and ecotourism, as well as the lesser-known French- and Dutch-Caribbean islands.

Agents can still recieve our quarterly newsletters which will include information on how they can participate in fam trips as well as key dates for our UK roadshows and the latest member news and activity.

Starting this month we will also be launching our training webinars, available to watch any time on our social media channels. Agents can brush up on a different theme each month, from luxury to adventure or romance and will be rewarded for their loyalty with Caribbean Specialist certification.

Meanwhile, we are busy confirming the dates for our UK roadshows and putting together our programme of events for September, which continues to be our dedicated Caribbean month. Make sure you follow us for updates!