Details of LATA EXPO announced

The Latin American Travel Association (LATA) has relaunched its flagship event as LATA Expo and it will take place in

London from June 8-10, 2020.

Formerly known as Experience Latin America (ELA), the rebrand aims to position LATA Expo as Europe’s number one B2B trade show focused on Latin America.

Located at Magazine London, a new event space located in the heart of Greenwich Peninsula, the event will feature more exhibitors than ever before with new additions including Relais & Chateaux properties. Exhibitors and buyers will be joined in one-on-one meetings over the three days.

New to the format will be a Ministerial Summit that will take place on June 10, 2020. The ministerial programme will focus on marketing Latin American destinations to the UK, understanding the UK consumer and generating positive return on investment, among other topics. The summit will provide UK consumer, commercial and travel trade insights that seek to inform those in attendance to better understand the UK market and encourage consumer demand.

Colin Stewart, Chairman of LATA, says: “We have been working hard to meet our objective of growing the organisation and so are delighted to launch our first edition of LATA EXPO that perfectly aligns our flagship event with the wider LATA brand. The new venue, new format and new international one-day events are all examples of how we are expanding LATA and working closer with media and the travel trade internationally to encourage growth in Latin American tourism.” Agents can register at lataexpo.travel