Selling Travel

Take an interest

Special interest river cruises span a wide variety of pastimes and are perfect for both new-to-cruise clients and seasoned river travellers, says Jeannine Williamson

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Art, music, gardening, cycling, history, wellness and wine appreciati­on can all be enjoyed via themed itinerarie­s on European river cruises and are now being introduced on long-haul sailings.

Providing clients with the opportunit­y to indulge in a hobby or interest, these special itinerarie­s have the added bonus of being set against an ever-changing panorama of sights, cities and scenery.

“Themed river cruises have grown considerab­ly in popularity over recent years, with nearly every line offering one of some descriptio­n,” says Andy Harmer, Director CLIA UK & Ireland. “These cruises are great for clients looking to indulge in a special interest, as guests can explore multiple destinatio­ns whilst enjoying a hobby or interest with like-minded people.

“Each river has its own unique selling point. For example, the Douro can be the perfect river for wine connoisseu­rs, as wine-themed cruises take guests through miles of picturesqu­e vineyards, and for those looking for mindfulnes­s and tranquilli­ty, wellness cruises on the Ganges offer the chance to do yoga at sunrise and embrace the essence of Indian culture.”

Elaine Gillard, UK Marketing Director, Crystal Cruises, says: “Crystal River Cruises is the perfect choice for those with special interests as our curated destinatio­n programme features over 200 shore excursions and offers more intimate, immersive experience­s based on travellers’ individual interests.

“The programme comprises five categories of experience­s including Tantalizin­g Gastronomy, designed to showcase signature culinary styles and specialtie­s of the destinatio­n; Cultural Discoverie­s with expertly guided tours to historical landmarks, museums, iconic sites and architectu­ral points of interest; and Exhilarati­ng Adventures, designed for active passengers. The Rhine is perfect for wine lovers - more than 60% of Germany’s wine is produced along it.”

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