“We’re noticing a trend in educational travel. Parents want their children to have a meaningful experience”
Staci Mellman, SVP, Marketing, Visit Florida
Historically, Florida has always been a destination for families. But what’s unique is that it appeals as much to parents as it does to kids.
“The close proximity to attractions means that one day can be spent thrill seeking at the theme parks and the next bike riding in a state park, just 40 minutes away, or sunning yourself on one of the many soft sand beaches.
“The family-friendly appeal extends to florida's resorts too, with most offering an amazing kids club experience. our research shows that uk visitors tend not to spend their entire holiday in the theme parks, so it's important that hotels have the facilities to keep children stimulated whilst their parents can enjoy some well earned down-time. “We're seeing a huge increase in educational travel. nowadays parents want children to gain something from the holiday experience. There's less focus on queuing for rides and more on learning about the environment around them or simply gaining a new skill.
“children are much more aware of the world around them so for many parents, incorporating an element of sustainable tourism is important. visit florida has created a web page highlighting eco-friendly ideas, from attractions, activities, dining, transportation and lodging, to how to practice voluntourism while you're here, available at
“florida also offers a wealth of children's programmes with an underlining focus on the natural environment and how to be more environmentally friendly. one initiative is Turtle Talks and Walks at macarthur
Beach, which offers a glimpse into the life of a nesting loggerhead sea turtle and teaches visitors about the conservation of marine life.
“There's also a great marine programme at the mote marine laboratory and aquarium in sarasota, where kids can go out with marine scientists for the day on boats and see dolphins in their natural habitat.
"kennedy space centre in merritt island is another popular attraction with families and is both engaging and informative, with space travel simulators and live rocket launches.
“multi generational travel is also a top trend. We often find three generations of family members travelling together or grandparents taking the grandchildren away on what's known as ‘skip gen' holiday.
Better together “visit florida is launching a new campaign aimed at the family market, with the theme of ‘togetherness'. We all lead busy lives and quality family time can be hard to come by. We want to remind people that above all, florida is a place where families can reconnect and create memories that will last a lifetime.
While the family holiday may be florida's mainstay, it's still developing new product to cater to this evolving market.”