Selling Travel

MAKING TRAVEL MATTER

Could the coronaviru­s lockdown could be a chance for the world to reset, and for travel to bounce back stronger – and greener – than ever before, asks

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Clearer skies, cleaner rivers, wildlife venturing into urban areas, a drop in carbon emissions and suggestion­s of Earth ‘healing' itself – we may be clutching at (compostabl­e) straws, but could this be a slither of a silver lining in the corona tragedy that's unfolding around the world?

“We dearly hope that some long-term good will come from the current agonies surroundin­g coronaviru­s,” says Martyn Sumners, Executive Director of the Associatio­n of Independen­t Tour Operators.

AITO's office is under the flight path to Heathrow and its staff have all noticed the reduction in air traffic since COVID-19 took hold. “That has got to translate into muchreduce­d carbon emissions,” says Martyn. “But will this improvemen­t be merely a temporary blip on the horizon?

“We all need to reassess our travel plans once this crisis is over. One long-stay trip is far better – for the environmen­t and us – than several weekend trips and a one-week holiday – it's just one take-off and one landing, which are the most polluting parts of any flight.”

Even prior to the pandemic, the tide was turning. With irrefutabl­e evidence of climate change upon us - Australia burning and the UK flooding – many travellers had already begun to tread more lightly, opting for staycation­s over long-haul escapes, or choosing to travel with companies that have responded to the call and opted to put responsibi­lity centre stage.

The ABTA Travel Trends report for 2019 found that 45% of holidaymak­ers listed sustainabi­lity as an important factor when booking a holiday, compared to just 20% in 2011 – a significan­t attitude shift.

“All travel businesses are at risk unless we work hard to adapt,” says AITO's Sumners. The Specialist Travel Associatio­n is helping its members, affiliates and agents to choose and implement sustainabl­e tourism activities through its Project Protect online and live training sessions. “It's key to the survival of the industry – and the planet,” adds Sumners.

Focus on your footprint

While the UK's aviation industry has pledged to reduce its net carbon emissions to zero by 2050, a recent report from the World Tourism Organizati­on (UNWTO) shows that global transport-related emissions from tourism are predicted to increase 25% to 1,998 million tonnes between 2016 and 2030.

“Alternativ­e biofuels still produce carbon dioxide and we forecast that over 125 million passengers will fly to and from UK airports by 2023,” says Ben Cordwell, Associate Travel & Tourism Analyst at GlobalData. “An increase of over 16 million passengers from 2018 will bring an enormous increase in carbon emissions.”

‘Offsetting' is one of the practices employed by airlines or travel companies to demonstrat­e their commitment to sustainabi­lity, and involves calculatin­g their carbon emissions, reducing them where they can, and offsetting the remainder by investing in environmen­tal projects.

Gold Standard certificat­ion ensures that offsetting schemes make genuine, measurable contributi­ons to sustainabl­e developmen­t.

ClimateCar­e works with travel organisati­ons and airlines to develop

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